POST GRADUATE DIPLOMA IN ADVERTISING & MASS MEDIA

Overview*

Duration: 1 Year
Awarding Body : OTHM
Level (RQF) : Level 7

*Entry Requirements*

* An Honours degree in related subject or UK level 6 Diploma or an Equivalent qualification
* Mature Learners with over 10 years experience in relevant field ( including minimum of 3 years at a senior level)
* English Requirements: Must Possess good command in English over all three (Reading, Writing, Speaking) areas of Knowledge

*Course Structure*

* Strategic Marketing Management
* Media Planning
* Advanced Advertising and Brand Management
* Mass Communication: Theory and Practice
* Mass Media, Ethics and Laws
* Research Methods

*ASSESSMENT METHODS*

Assignments,Presentations, Exams,Projects

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